What's in a name?
That which we call a rose
By any other name would smell as sweet

William Shakespeare

""the name of the product, which guarantees its characteristic, is often already basis of the advertising effect, which depends to a considerable degree on which awareness and reminder value such a name and the associated goods conception attain with the potential buyers.   SOWINSKI B. (1979): Werbeanzeigen und Werbesendungen. In: Analysen zur deutschen Sprache und Literatur. München.

The "SIMP" model, invented by us, is also called the
"Systematic Individual Characteristic Principle"
for the strategic trademark development.

It is based -inter alia- on following  "desirable" trademark-criterias.
(the more criteria the trademark fulfill, the more promising its future success):

• the new trademark should be unique

• the new trademark should cause in all countries what the primary intention is

• the new trademark should address the target group and/or to have a relationship with it; as emotional as possible ("the belly responding") adapted to the target group

• the new trademark should have a relationship to the enterprise

• the new trademark should be noticed and identified easily

• the new trademark should be instantly recognizable, memorable

• the new trademark should be speechable and understandable in several languages and easily pronounced, otherwise it can come to confusion (naturally it should well sound "technical" sound adapted to the target group "Euphony")

• the new trademark should, if possible, address the benefit/advantage/profit and make clear the "Unique Selling Proposition" to the target-group

• the new trademark should represent the good standing behind it (and/or the company)

• the new trademark should be trademarkable in the desired countries

• the new trademark should appear to be new and/or signal a novelty and arouse thereby interest

• the new trademark should wake (positive) associations and/or sub-consciously sympathy/emotion/fantasy 

• the new trademark must be reliable

• the new trademark must be nevertheless simple

• the new trademark should have a strong expression

• the new trademark should be long-term

• the new trademark should wake curiosity and/or possess remarkableness in the sense of originality (graphically and/or phonetically and/or onomatopoetisch and/or konnotativ)

• the new trademark should possess signal effect

• "last but not least": the belonging Domainnames should be available